What a customer checks before they call an electrician
Homeowners are cautious about electrical work because they know botched jobs are dangerous and unregulated work can cause insurance headaches. So before ringing, they look for proof you are legitimate: registration with a competent person scheme such as NICEIC or NAPIT, evidence you are insured, and photos of real jobs rather than stock images of a model in a hard hat.
Commercial clients and landlords check for different things: whether you handle EICRs, periodic testing, and certification paperwork properly. If you want that steadier repeat work, your site needs a page that speaks to it directly rather than burying it in a general services list.
- Your scheme registration shown clearly, ideally with your registration number
- A phone number visible at the top of every page on mobile
- Photos of your own work: consumer unit upgrades, EV charger installs, rewires
- A clear service area so people know you cover their town
- Genuine reviews, pulled from Google rather than typed in by hand
The pages that earn their keep
A five page brochure site saying you do 'all electrical work' competes poorly. Search engines and customers both respond better to specific pages: one for EV charger installation, one for consumer unit replacement, one for EICRs and landlord certificates, one for full and partial rewires. Each page answers the questions people actually type, such as how long a rewire takes or whether they need an EICR to let a property.
EV charging deserves particular attention right now. Searches for 'EV charger installer' plus a town name have grown steadily, the jobs are well paid at typically £800 to £1,500 installed, and many electricians have not built a dedicated page for it yet. If you are OZEV authorised or approved by a charger manufacturer, say so on that page, not just the homepage.
Local SEO matters more than the design itself
A beautiful site that nobody finds earns nothing. For a trade business the biggest lever is the Google Business Profile: keep the category set to Electrician, add photos monthly, list your services, and reply to every review. The map pack above the normal results takes most of the clicks for searches like 'electrician near me', and your website feeds it by confirming your name, address and service area consistently.
On the site itself, create a page for each main town you cover if you work across a wider patch. Not thin copies of each other, but pages with local detail: jobs you have done there, the sort of housing stock you see, parking and access notes if relevant. Two or three well written location pages beat twenty templated ones, which Google increasingly filters out.
What it costs and what to avoid
A properly built site for an electrical business typically runs from £500 to £1,500 for a solid template based build, or £2,000 to £5,000 for a custom design with location pages and ongoing SEO groundwork. Monthly plans of £30 to £100 that bundle hosting, updates and small changes suit many sole traders better than a large upfront bill. What matters is owning your domain name; walk away from any provider who registers it in their own name.
Avoid the common traps: paying for a site with no mobile testing when most trade searches happen on a phone, agreeing to long contracts with vague 'SEO included' promises, and using stock imagery throughout. A phone photo of a tidy consumer unit you fitted last week builds more trust than any polished stock library shot.