Most web designers are generalists. They build a site for a hairdresser on Monday, an accountant on Tuesday, and an electrician on Wednesday โ and the electrician ends up with the same layout as the hairdresser. A long About page, a stock photo of a lightbulb, and the phone number hidden in the footer. None of it matches how electrical work is actually won.
Website design for electricians is the opposite of that. Electrical work splits two ways: urgent faults โ tripping fuse boards, dead sockets, no power โ and planned jobs like rewires, consumer unit upgrades, EV chargers and landlord EICRs. Both start with a phone search. The homeowner or landlord wants to know you cover their area, you are NICEIC or NAPIT registered, and you will actually turn up.
Every page on a proper electrician website is built around getting that call. The hero says what you do and where, with a tap-to-call button under it. Services are listed by what people search โ "fuse board replacement", "EICR", "EV charger installation" โ each on its own page so Google can rank it. Your registration number, reviews and certifications are easy to find. Nothing is there just because a designer thought it looked nice.