How long before a new construction website brings in work?

Expect a few enquiries from Google Business Profile and direct traffic within weeks, but genuine organic rankings for competitive terms usually take three to six months of adding real content. Sites in less competitive rural areas often move faster than those in London or major cities.

Should I put my prices on the site?

Ranges yes, fixed prices no. Publishing honest bands such as a per square metre figure or a typical project spend filters out enquiries you would never win anyway, and saves you quoting for people whose budget is a third of what the job needs.

Only if you will actually keep it up. Six genuinely useful pages answering the questions customers ask you on site, such as how long an extension takes or whether a job needs building regulations approval, will do more than a blog abandoned after two posts.

Construction Websites That Actually Bring In Enquiries

Decide what job you actually want before you design anything

A site built for everything converts for nothing. A groundworks firm chasing developer subcontracts needs completely different content to a domestic extension builder in Guildford chasing £60k to £180k projects. Write down the three jobs you want more of, your minimum project size, and the areas you will genuinely travel to. Everything else follows from that.

This also saves you money. Homeowners comparing three builders behave differently to a QS shortlisting subbies: the homeowner wants photos, timescales and reassurance, the QS wants insurance limits, accreditations you actually hold, and a list of comparable contracts. Trying to reassure both on one homepage means neither feels spoken to.

Proof beats presentation

Stock images of hard hats and a smiling family in a kitchen fool nobody. Your own photos, even from a phone, outperform them every time because they prove the work is yours. The single highest-value thing most trades can do is spend twenty minutes at the end of each job taking pictures.

Build each finished job into a short case study of 150 to 300 words. Where it was, what the client wanted, what you found when you opened it up, how long it took, and roughly what that kind of work costs. Ten of those is a better investment than a redesign.

Before, during and after shots. During is the one everyone forgets and it is the most convincing.
A rough price band per job type, framed honestly: a single-storey rear extension in the South East commonly lands between £2,000 and £3,000 per square metre depending on spec, groundworks and access.
Named towns, not "the surrounding areas".
Your company number, VAT number if registered, and your public liability limit.
Reviews copied from Google or Checkatrade with the reviewer's first name and job type, only ones you have genuinely received.

Local pages, done properly

If you cover eight towns, you need eight pages that each say something specific, not one template with the place name swapped. That means naming the actual streets or estates you have worked on, the local planning authority, the typical housing stock in that area, and the jobs you have completed nearby. A page about loft conversions in Bristol should mention Victorian terraces and conservation area constraints, because that is what people there are searching around.

Thin duplicated location pages have been ignored by Google for years and can drag the rest of the site down. Two strong town pages beat fifteen empty ones. Add one at a time as you build up real jobs to reference.

Pair this with a properly filled out Google Business Profile, categories set correctly, service area defined, and photos uploaded monthly. For most trades that profile drives more enquiries than the website itself, and the website's job is to close the person who clicks through from it.

Make it fast, and make contacting you effortless

Roughly two thirds of trade site visits come from phones, often from someone standing in the room they want changed. If your site takes more than about three seconds to load on 4G, a meaningful share of those people leave before they see anything. Oversized photos straight off a camera are the usual culprit, so get images compressed and sized properly.

Put a tap-to-call number in the header on every page and keep the enquiry form to five fields at most: name, phone, postcode, job type, and a short description. Every extra field costs you enquiries. Add a WhatsApp link if that is how your customers already talk to you, and reply within a couple of hours during the working day, because the first builder to respond usually gets the job.

What it costs and what to watch for

A decent small construction website in the UK typically runs from around £800 to £3,000 for a well-built five to ten page site, with more for larger builds. Ongoing hosting and maintenance sits at roughly £15 to £60 a month. Be wary of long lock-in contracts where you never own the site, and of anyone promising a specific ranking position, since nobody can guarantee that.

Ask two questions before you sign anything: do I own the domain and the site files, and can I add a case study myself without paying for it? If the answer to either is no, keep looking.